View of Investigating The Role of Tangible Attributes of Smartphones in Developing Brand Association Among University Students - Emerging Trends in an Emerging Economy

Journal of Business Insight and Innovation, JBII - ISSN (Print): 3006-2284 ISSN (Online): 3006-0982

Return to Article Details Investigating The Role of Tangible Attributes of Smartphones in Developing Brand Association Among University Students - Emerging Trends in an Emerging Economy Download Download PDF