[1]
Shakeel, M.I. and Naz, S. 2026. Closing the Green Gap: A Hybrid PLS-SEM-ANN Approach to Digital Trust and the Intention-Behaviour Divide in South Asian Retail Consumers. Journal of Business Insight and Innovation. 5, 9 (Sep. 2026), 267–283. DOI:https://doi.org/10.63544/jbii.v5i9.219.