Alam, M. M., Khan, M. A. H., Ansari, M. M. A., & Sarwar, M. Z. (2026). From Information to Intelligence: Optimizing Strategic Decision-Making in Saudi Entities through Big Data Synthesis. Journal of Business Insight and Innovation, 5(1), 67–77. https://doi.org/10.63544/jbii.v5i1.73