UMER, Muhammad; ZEESHAN, Zainab; ASLAM, Amna; RAZA , M. Haroon; TANVEER, Sana. Beyond Visualization: Augmented Reality as a Catalyst for Consumer Purchase Decision-Making. Journal of Business Insight and Innovation, [S. l.], v. 5, n. 7, p. 433–449, 2026. DOI: 10.63544/jbii.v5i7.121. Disponível em: https://insightfuljournals.com/index.php/JBII/article/view/121. Acesso em: 29 jul. 2026.