SHAIKH, Monaima; QAZI, Dr. Naira; MALLAH, Marvi. International E-Marketing Effectiveness: Leveraging Digital Opportunities and Managing Cross-Border Challenges. Journal of Business Insight and Innovation, [S. l.], v. 5, n. 8, p. 119–137, 2026. DOI: 10.63544/jbii.v5i8.137. Disponível em: https://insightfuljournals.com/index.php/JBII/article/view/137. Acesso em: 4 aug. 2026.