ALAM, Danish; QUDDOOS , Muhammad Umer; KHAN , Sabeen Khurram; HAMEED , Muhammad Muzaffar. Investigating The Role of Tangible Attributes of Smartphones in Developing Brand Association Among University Students - Emerging Trends in an Emerging Economy. Journal of Business Insight and Innovation, [S. l.], v. 5, n. 6, p. 210–220, 2026. DOI: 10.63544/jbii.v5i6.146. Disponível em: https://insightfuljournals.com/index.php/JBII/article/view/146. Acesso em: 9 aug. 2026.