HAMEED , Abdul; AMIN, Babar; BASHIR, Furrukh; DIN , Usman Nizam Ul. Digital Brand Identity as a Strategic Resource: The Moderating Effect of Consumer Belief on Sales Outcomes. Journal of Business Insight and Innovation, [S. l.], v. 5, n. 6, p. 281–295, 2026. DOI: 10.63544/jbii.v5i6.157. Disponível em: https://insightfuljournals.com/index.php/JBII/article/view/157. Acesso em: 2 oct. 2026.