ASGHAR, Bushra; MAJID, Dr. Muhammad Bilal; AKRAM, Awais. From Green Consciousness to Purchase Intention: The Mediating Role of Environmental Attitude and the Moderating Effect of Green Self-Efficacy in Pakistan’s FMCG Sector. Journal of Business Insight and Innovation, [S. l.], v. 5, n. 8, p. 329–350, 2026. DOI: 10.63544/jbii.v5i8.170. Disponível em: https://insightfuljournals.com/index.php/JBII/article/view/170. Acesso em: 23 aug. 2026.