SHAH, Syed Zaki Abbas; AMIN, Muhammad. Online Sports Viewing and Fan Engagement Through Social Media: A Uses and Gratifications Study. Journal of Business Insight and Innovation, [S. l.], v. 5, n. 8, p. 397–407, 2026. DOI: 10.63544/jbii.v5i8.183. Disponível em: https://insightfuljournals.com/index.php/JBII/article/view/183. Acesso em: 28 aug. 2026.