WASEEL, Abdul Hakeem; ILYAS , Tehreen Bint; SARKI, Irshad Hussain; MAITLO, Qamaruddin. Empowered to Innovate: How Leadership and Customer Knowledge Shape Competitive Advantage in SMEs. Journal of Business Insight and Innovation, [S. l.], v. 5, n. 9, p. 115–137, 2026. DOI: 10.63544/jbii.v5i9.203. Disponível em: https://insightfuljournals.com/index.php/JBII/article/view/203. Acesso em: 25 oct. 2026.