EHSAN , Usman. Examining the Influence of Personality Traits on Online Apparel Purchasing Behaviour. Journal of Business Insight and Innovation, [S. l.], v. 5, n. 4, p. 117–127, 2026. DOI: 10.63544/jbii.v5i4.226. Disponível em: https://insightfuljournals.com/index.php/JBII/article/view/226. Acesso em: 21 sep. 2026.