BUTT, Humna Hamad; GUL, Maha; REHMA, Umme; ZIA, Rukhba Ather; NISAR, Dr. Asma. Do Virtual Faces Lead to Real Purchases? Investigating AI Anthropomorphism & Its Impact on Purchase Intention. Journal of Business Insight and Innovation, [S. l.], v. 5, n. 10, p. 171–189, 2026. DOI: 10.63544/jbii.v5i10.254. Disponível em: https://insightfuljournals.com/index.php/JBII/article/view/254. Acesso em: 17 oct. 2026.