SHAHID, Hira; SAIF, Muhammad Kashif; KHAN, Naik Muhammad. AI-Driven Marketing and Customer Loyalty: The Mediating Role of Customer Experience. Journal of Business Insight and Innovation, [S. l.], v. 5, n. 4, p. 165–174, 2026. DOI: 10.63544/jbii.v5i4.266. Disponível em: https://insightfuljournals.com/index.php/JBII/article/view/266. Acesso em: 27 oct. 2026.