Waseel, Abdul Hakeem, Tehreen Bint Ilyas, Irshad Hussain Sarki, and Qamaruddin Maitlo. 2026. “Empowered to Innovate: How Leadership and Customer Knowledge Shape Competitive Advantage in SMEs”. Journal of Business Insight and Innovation 5 (9):115-37. https://doi.org/10.63544/jbii.v5i9.203.