Alam, Tahira, Dr. Tasneem Fatima, and Dr. Tazeem Ali Shah. 2026. “Strategic Entrepreneurship and Venture Sustainability: The Moderating Role of Adaptive Culture in Large and Multi-Venturing Firms of Pakistan”. Journal of Business Insight and Innovation 5 (7):92-110. https://doi.org/10.63544/jbii.v5i7.91.