Hameed , Abdul, Babar Amin, Furrukh Bashir, and Usman Nizam Ul Din. “Digital Brand Identity As a Strategic Resource: The Moderating Effect of Consumer Belief on Sales Outcomes”. Journal of Business Insight and Innovation 5, no. 6 (June 24, 2026): 281–295. Accessed August 17, 2026. https://insightfuljournals.com/index.php/JBII/article/view/157.