Bin-Asif, Muhammad, and Wakeel Hussain. “Unwrapping Influence of Packaging and Labelling on Consumer Choices in Pakistan”. Journal of Business Insight and Innovation 2, no. 2 (December 28, 2023): 52–66. Accessed July 4, 2024. https://insightfuljournals.com/index.php/JBII/article/view/20.