Shakeel, Muhammad Ishraq, and Siddiqa Naz. “Closing the Green Gap: A Hybrid PLS-SEM-ANN Approach to Digital Trust and the Intention-Behaviour Divide in South Asian Retail Consumers”. Journal of Business Insight and Innovation 5, no. 9 (September 19, 2026): 267–283. Accessed September 19, 2026. https://insightfuljournals.com/index.php/JBII/article/view/219.