Journal of Business Insight and Innovation
type: channel
description: The Journal of Business Insight and Innovation (JBII) is a peer-reviewed, open-access academic journal dedicated to publishing high-quality research on all aspects of business insight and innovation. The journal is committed to providing a platform for scholars and practitioners to share their latest research findings and insights on this critical topic. Mission Statement Business Insight and Innovation is a research journal that publishes scholarly articles on the latest trends and developments in business and management. The journal is committed to promoting cutting-edge research and innovative thinking in the field of business. Scope of the Journal Journal of Business Insight and Innovation (JBII) covers topics related to business operations, economics, and management practices. This includes areas of marketing, finance, human resource, operations, entrepreneurship, economics, quantitative methods, decision making, information systems, and strategy. JBII also focuses on emerging trends on the business and economics. Aims and Objectives The Journal of Business Insight and Innovation (JBII) strives to be a leading platform for the dissemination of high-caliber research on all aspects of business insight and innovation. We aim to: Advance knowledge: JBII seeks to publish groundbreaking research that pushes the boundaries of business knowledge and understanding. We encourage submissions that explore novel theoretical frameworks, empirical findings, and practical applications related to business insight and innovation. Foster collaboration: We aim to create a vibrant community of scholars and practitioners by providing a platform for them to share their latest findings and ideas. JBII encourages interdisciplinary collaboration and welcomes diverse perspectives on business insight and innovation. Bridge the gap: JBII recognizes the importance of bridging the gap between theory and practice. We aim to publish research that is not only academically rigorous but also rele…
publisher: JBII
language: en-US
publication name: Journal of Business Insight and Innovation
issn: 3006-2284
items: Corporate Governance and Financial Sustainability of Higher Education Institutions in Malawi
items: Analysing Profitability: Theory & Evidence from Pakistan Corporate Sugar Industry
items: Adaptive Marketing Systems and Consumer Feedback Loops: Implications for Market Development in Emerging Economies
items: Prophetic Business Strategies: Insights from the Sirah Nabawiyyah for Modern Entrepreneurial Excellence
items: From Information to Intelligence: Optimizing Strategic Decision-Making in Saudi Entities through Big Data Synthesis

Corporate Governance and Financial Sustainability of Higher Education Institutions in Malawi
type: item
description: The rapid expansion of Malawi’s higher education sector over the past two decades has intensified the need for effective governance to ensure financial sustainability. Higher education institutions (HEIs) in Malawi face unprecedented financial and governance pressures due to rising enrolment, limited public funding, inefficiencies in institutional management, and an expanding regulatory environment. Despite increasing enrolment and government investment, public universities continue to face chronic financial instability due to limited subventions, delayed student loan disbursements, and insufficient revenue diversification. This paper examined the relationship between corporate governance and financial sustainability in Malawian HEIs, focusing on council independence, financial expertise, internal controls, and risk management practices. A convergent mixed-methods design was employed, combining quantitative data from institutional financial records although hard to find (2016–2023) and structured surveys of 180 respondents with qualitative insights from interviews with 24 senior administrators, council members, and finance officers. Quantitative findings revealed that public universities had lower revenue diversification (mean = 0.47), cost recovery (mean = 0.60), and liquidity (mean = 1.25) compared to private institutions, with financial expertise and council independence significantly predicting cost recovery (adjusted R² = 0.52). Qualitative data corroborated these results, highlighting political interference, weak financial capacity on councils, inconsistent internal controls, and reactive risk management as key constraints to financial resilience. Financial expertise was the strongest predictor of cost recovery (β=0.32, p=0.003). The study concludes that strengthening governance structures, particularly through enhancing council financial expertise, institutionalizing internal controls, and adopting proactive risk management, is critical for improving the fina…
creator: Duncane Batizani
rights: Copyright (c) 2026 Duncane Batizani https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-01
publication date: 2026-01-01
volume: 5
number: 1
starting page: 1
ending page: 23

Analysing Profitability: Theory & Evidence from Pakistan Corporate Sugar Industry
type: item
description: This study analysing the profitability of 24 Pakistani sugar companies over 20 years (2003–2023) provides critical insights into the financial challenges and drivers of sugar companies listed at Pakistan stock exchange (PSX). The findings showed that 11 companies had negative Net Profit After Tax (NPAT), while 13 companies had positive NPAT. Companies were divided into four NPAT per total Assets groups; negative profit, 5%, 10%, and 15% profit rate. Regression analysis revealed that cost of sales (CSA), administrative (AEX), financial (FEA), and tax expenses (FEA); all negatively affected NPAT. Dummy-variable Approach represented a true comparison of the difference in profitability between positive and negative NPAT companies, it reveals that Companies with positive NPAT showed an average net profit increase at 4.20% of total assets, while companies with negative NPAT experienced an average annual profit decline of 0.03% in the last 10 years signalling systemic challenges. Trend analyses were used in order to empirically assess whether the net returns of the 24 companies declined over time. It is recommended to enhance total sales through better marketing and branding strategies. Cost reduction measures are essential to prioritized by private and public policymakers to improve profitability. JEL classification: D23, G10, G30, H32, M41, N25 References A. E. Bausch, W. Barbara, & M. Blome. (2003). Is market value-based residual income a superior performance measure compared to book value-based residual income?[Working paper]. Justus-Liebig-Universität. Ahmed, S. M. M., & Ali, T. (2023). Administration expenditure and sales performance of pharmaceutical sector of Pakistan: A comparison between local and multinational companies (A case study of multinational and local pharma companies). Journal of Marketing and Management, 14(1), 1–17. Ahmad, W., Ahmad, T., & Shabbir, G. (2015). Determinants of textile firms’ profitability in Pakistan. Forman Journal of Economic Studies…
creator: Khan Muhammad Arif
rights: Copyright (c) 2026 Khan Muhammad Arif https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-15
publication date: 2026-01-15
volume: 5
number: 1
starting page: 24
ending page: 36

Adaptive Marketing Systems and Consumer Feedback Loops: Implications for Market Development in Emerging Economies
type: item
description: The adoption of adaptive marketing systems and consumer feedback loops has become a critical factor for market development in emerging economies, where digital adoption has grown by over 60% in the past decade. This study investigates the impact of these systems on customer engagement, market responsiveness, and competitive positioning. Primary data were collected through a structured survey of 100 marketing professionals including managers, digital strategists, and CRM specialists in emerging markets. Results indicate that 58% of firms report high adoption of adaptive marketing systems, while 50% of respondents rate feedback loops as highly effective in influencing marketing decisions. In terms of workforce impact, 55% of employees demonstrated improved decision-making and responsiveness after system implementation. The analysis further shows that 45% of respondents observed significant increases in customer engagement, and 55% indicated substantial contributions to market growth and competitiveness. Despite these positive outcomes, challenges remain: 40% of respondents cited resistance to change, 25% identified data integration issues, and 15% noted insufficient workforce training. Regression analysis confirms that higher levels of system adoption and feedback loop effectiveness are significantly associated with improved market responsiveness (p < 0.05). The study concludes that adaptive marketing systems, when integrated with employee training, data governance, and culturally informed strategies, can accelerate market development, enhance engagement, and strengthen competitive advantage in emerging economies. These findings provide actionable insights for marketers, policymakers, and researchers seeking to leverage real-time consumer feedback and adaptive technologies for sustainable growth. References Agarwal, R., & Aggarwal, A. (2024). Sony merger with ZEE in India: Taking on Disney+ Hotstar. SAGE Business Cases. Al-Sakaf, H. F. T. A. (2025). International mark…
creator: Danyal Mohiuddin
rights: Copyright (c) 2026 Danyal Mohiuddin https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-18
publication date: 2026-01-18
volume: 5
number: 1
starting page: 37
ending page: 48

Prophetic Business Strategies: Insights from the Sirah Nabawiyyah for Modern Entrepreneurial Excellence
type: item
description: This review paper explores the timeless business strategies derived from the Sirah Nabawiyyah (the life of the Prophet Muhammad ﷺ) and examines their relevance and application in contemporary business practices. The Prophet's approach to trade, negotiation, leadership, ethics, and decision-making offers a rich foundation for modern entrepreneurs seeking sustainable and ethical business models. Through an in-depth analysis of key events and principles from the Sirah, this paper demonstrates how prophetic teachings can be integrated into modern entrepreneurship to foster social responsibility, customer trust, and long-term success. This research provides a comprehensive understanding of how Islamic values can be adapted to today's dynamic business environment, offering both theoretical insights and practical applications for entrepreneurs, business leaders, and policymakers. According to Sirah Nabawiyyah, the Proposed Prophetic Business Model (PPBM) presented in Figure 3 serves as a timeless foundation for all businesses and is beneficial for entrepreneurs across every era. References Abdurrahman, Z. (2025). Islamic ethical governance: An integrated model for corruption prevention. Kurva: Jurnal Ekonomi Manajemen Keuangan dan Bisnis, 2(1), 1–19. https://doi.org/10.53088/kurva.v2i2.2245 Afa, R. R., Badriyah, L., & Masnawati, E. (2025). Implementasi pembelajaran pendidikan agama Islam dalam membentuk karakter edupreneur. Irsyaduna: Jurnal Studi Kemahasiswaan, 5(1), 228–239. https://doi.org/10.54437/irsyaduna.v5i1.2095 Agu, E. E., Chiekezie, N. R., Abhulimen, A. O., & Obiki‑Osafiele, A. N. (2024). Building sustainable business models with predictive analytics: Case studies from various industries. International Journal of Advanced Economics, 6(8), 394–406. https://doi.org/10.51594/ijae.v6i8.1436 Agu, E. E., Iyelolu, T. V., Idemudia, C., & Ijomah, T. I. (2024). Exploring the relationship between sustainable business practices and increased brand loyalty. International Jou…
creator: Muhammad Rafiq-uz-Zaman
rights: Copyright (c) 2026 Dr. Muhammad Rafiq-uz-Zaman https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-28
publication date: 2026-03-28
volume: 5
number: 1
starting page: 49
ending page: 66

From Information to Intelligence: Optimizing Strategic Decision-Making in Saudi Entities through Big Data Synthesis
type: item
description: The digital transformation is more of a reality, and organizations are finding it extremely difficult to cope with the issue of converting high volumes of data into practical and useful intelligence. The present paper is about the promise of Saudi organizations in streamlining the process of strategic decision-making when handling big data. The study is analytical and conceptual and examines synthesis of various sources of information, sophisticated analytical technology and organizational designs required to transform information into intelligence. The paper presents the following concepts to be considered as the key facilitators to effective decision-making data integration, artificial intelligence, governance arrangements, and organizational culture. The findings indicate that Saudi institutions are rapidly adopting big data technology and there are significant gaps in the bits of data, governance, and analytics. The transformation of traditional data management to intelligence-based solutions does not just require a molding of technology but an institutional orientation and capacity development. The study also mentions that the quality of decisions, responsiveness, and strategic alignment is high with firms using integrated data ecosystems and AI-based analytics. As well, the research offers the importance of an integrated strategy that integrates both the technological infrastructure and human and organizational factors. The synthesis of the existing literature that the study offers contributes to enhancing the knowledge of the role that big data can be played in supporting evidence-based decision-making in dynamic and complex environments. The paper closes with strategic recommendations on how to aid in the use of data and intelligence development within Saudi organizations and lead to overall reshaping of the nation. References Al Abdallat, Y. (2025). The impact of artificial intelligence on strategic decision-making in business administration: An analytical …
creator: Muhammad Masood Alam
creator: Mohd Ahasan Humauyun Khan
creator: Mohammed Mahmood Ali Ansari
creator: Muhammad Zubair Sarwar
rights: Copyright (c) 2026 Muhammad Masood Alam, Mohd Ahasan Humauyun Khan, Mohammed Mahmood Ali Ansari, Muhammad Zubair Sarwar https://creativecommons.org/licenses/by-nc-sa/4.0
license: https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-03-30
publication date: 2026-03-30
volume: 5
number: 1
starting page: 67
ending page: 77