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• Unravelling the Puzzle of Job Complexity, Personality, and Creative Performance

  Muhammad Atif, Syeda Noor-e-Zahra, Junaid Bhatti

  24-51

  2023-12-22

• Empowered to Innovate: How Leadership and Customer Knowledge Shape Competitive Advantage in SMEs

  Abdul Hakeem Waseel, Tehreen Bint Ilyas , Irshad Hussain Sarki, Qamaruddin Maitlo

  115-137

  2026-09-09

• Unwrapping Influence of Packaging and Labelling on Consumer Choices in Pakistan

  Muhammad Bin-Asif, Wakeel Hussain

  52-66

  2023-12-28