Artificial Intelligence–Driven Employee–Job Profile Matching and Employee Performance: The Mediating Role of Person–Job Fit

Authors

  • Anila Tago Lecturer, Department of Business Administration, University of Mirpur Khas
  • Dr. Naira Qazi Assistant Professor, Department of Management Sciences, Isra University, Hyderabad
  • Mahnoor Laghari Senior Lecturer, Department of Management Sciences, Isra University, Hyderabad

DOI:

https://doi.org/10.63544/jbii.v5i7.103

Keywords:

Artificial intelligence, AI-driven employee–job profile matching, person–job fit, employee performance, human resource management, recruitment, PLS-SEM

Abstract

Purpose: Artificial intelligence (AI) has transformed recruitment and selection by enabling faster, more objective, and data-driven hiring decisions. This study examines the relationship between AI-driven employee–job profile matching and employee performance while investigating the mediating role of person–job fit. Although AI adoption in human resource management (HRM) has increased, limited empirical evidence explains how AI-driven matching enhances employee performance through person–job fit.

Design/Methodology/Approach: A quantitative cross-sectional research design was employed using data collected from 321 employees working in organizations that had implemented AI-enabled recruitment systems. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS 4. The measurement model was assessed for reliability and validity, while the structural model was evaluated using bootstrapping with 5,000 resamples.

Findings: The results indicate that AI-driven employee–job profile matching positively influences person–job fit and employee performance. Person–job fit also has a significant positive effect on employee performance and partially mediates the relationship between AI-driven employee–job profile matching and employee performance. The structural model explained 42.6% of the variance in person–job fit and 63.8% of the variance in employee performance, demonstrating good predictive capability.

Originality/Value: This study extends Person–Environment Fit Theory to AI-enabled recruitment by demonstrating that person–job fit is the key psychological mechanism through which AI-driven employee–job profile matching enhances employee performance. The findings show that the value of AI recruitment extends beyond improving hiring efficiency to strengthening employee–job alignment and organizational performance.

Practical Implications: The findings encourage organizations to implement transparent, ethical, and data-driven AI recruitment systems alongside effective talent management practices. Future research should employ longitudinal and cross-cultural designs and examine additional mediating and moderating variables, such as AI trust, organizational support, and digital competency.

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Author Biographies

Anila Tago, Lecturer, Department of Business Administration, University of Mirpur Khas

Dr. Naira Qazi, Assistant Professor, Department of Management Sciences, Isra University, Hyderabad

Mahnoor Laghari, Senior Lecturer, Department of Management Sciences, Isra University, Hyderabad

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Published

2026-07-21

How to Cite

Tago, A., Qazi, D. N., & Laghari, M. (2026). Artificial Intelligence–Driven Employee–Job Profile Matching and Employee Performance: The Mediating Role of Person–Job Fit. Journal of Business Insight and Innovation, 5(7), 211–225. https://doi.org/10.63544/jbii.v5i7.103

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