Vol. 5 No. 6 (2026): Journal of Business Insight and Innovation

View Vol. 5 No. 6 (2026): Journal of Business Insight and Innovation

The Journal of Business Insight and Innovation (JBII) is an online, open-access, and double-blind peer-reviewed journal. 

DOI: https://doi.org/10.63544/jbii.v5i6
Published: 2026-06-01

Articles

  • Financial Self-Sufficiency in Microfinance Institutions: A Complexity Theory Lens Using Fuzzy-Set Qualitative Comparative Analysis

    Rikza Sarosh, Safdar Husain Tahir, Muhammad Afzal, Waleed Khalid, Aftab Hussain Tabasam
    1-15
    DOI: https://doi.org/10.63544/jbii.v5i6.87

  • Trade Dynamics and Currency Fluctuations: Assessing the Impact of Exports, Imports, and Exchange Rate Volatility on Pakistan’s GDP Growth

    Sameer Ahmed Siddiqui, Dr. Muhammad Muzammil
    16-27
    DOI: https://doi.org/10.63544/jbii.v5i6.92

  • Impact of Hybrid Work on Employee Engagement: The Moderating Role of Work-Life Balance Among Academic and Administrative Staff in Universities of Pakistan

    Syeda Faryal Batool, Muhammad Asif
    28-45
    DOI: https://doi.org/10.63544/jbii.v5i6.99

  • Depreciation Patterns in the UAE Used Car Market: Evidence from Dubizzle Listings

    Adrian Magracia Miranda, Ain Bemisal Alavi, Mary Angeleica Albaran Gella
    46-60
    DOI: https://doi.org/10.63544/jbii.v5i6.110

  • The Impact of Green Human Resource Management Practices on Employees’ Sustainable Work Behaviour: The Mediating Role of Environmental Commitment

    Sobia Iqbal, Muhammad Zahir Hussain
    61-71
    DOI: https://doi.org/10.63544/jbii.v5i6.115

  • Artificial Intelligence–Driven Fraud Detection in FinTech: Strengthening Cybersecurity Against Digital Financial Scams

    Sana Ullah Khan, Umair Zafar, Shamikh Imran, Muhammad Ali
    72-82
    DOI: https://doi.org/10.63544/jbii.v5i6.116

  • Board Governance as an Enabler of CFO Influence on Corporate Sustainability: The Moderating Role of Board Effectiveness

    Muhammad Usman Islam, Syed Zain ul Abdin, Kalsoom Akhtar
    83-104
    DOI: https://doi.org/10.63544/jbii.v5i6.122

  • Supply Chain 5.0: Integrating Artificial Intelligence, Human Intelligence, and Digital Innovation for Sustainable Value Creation

    Yasir Khalid, Muhammad Tayyab Qummar , Habib ur Rehman Shaikh, Muhammad Basit Khan
    105-116
    DOI: https://doi.org/10.63544/jbii.v5i6.123

  • Turning Ideas into Results: How Entrepreneurial Orientation Drives Project Success

    Nasir Bashir, Muhammad Aamir Saeed, Humaira Tabassum
    117-128
    DOI: https://doi.org/10.63544/jbii.v5i6.125

  • Green Human Resource Management and Sustainability Performance in Micro, Small, and Medium Enterprises: The Moderating Role of Government Support and Green Innovation Capacity

    Raja Abdul Ghafoor Khan, Muhammad Anwar Rashid, Syed Kausar Ali Shah, Marium Minhas Bandeali
    129-140
    DOI: https://doi.org/10.63544/jbii.v5i6.128

  • Beyond Job Design: How Leader–Member Exchange Shapes the Relationship Between Job Characteristics and Employee Turnover Intention

    Abdul Ahad Sami, Asif Iqbal
    96-108
    DOI: https://doi.org/10.63544/jbii.v5i6.133

  • Islamic Leadership as a Catalyst for Employee Performance: The Parallel Mediating Effects of Organizational Justice and Knowledge Sharing

    Muhammad Aslam, Faisal Mahmood
    154-169
    DOI: https://doi.org/10.63544/jbii.v5i6.134

  • The Effects of Embracing Artificial Intelligence Focus on Corporate Sustainability Performance: The Mediating Effect of Digital Innovation

    Inam Ullah , Faryal Raheem, Farooq Shah
    170-183
    DOI: https://doi.org/10.63544/jbii.v5i6.141

  • Green Finance, Climate Risk, and Sustainable Development Goals: Evidence from Pakistan

    Ghazanfar Ali Zardari, Abdul Samad Shaikh
    184-195
    DOI: https://doi.org/10.63544/jbii.v5i6.142

  • Project Management 5.0: Integrating Artificial Intelligence, Human Creativity, and Sustainable Innovation

    Muhammad Irfan , Ibtisam Zubair, Muhammad Zain Asghar, Intikhab Ulfat
    196-209
    DOI: https://doi.org/10.63544/jbii.v5i6.144

  • Investigating The Role of Tangible Attributes of Smartphones in Developing Brand Association Among University Students - Emerging Trends in an Emerging Economy

    Danish Alam, Muhammad Umer Quddoos , Sabeen Khurram Khan , Muhammad Muzaffar Hameed
    210-220
    DOI: https://doi.org/10.63544/jbii.v5i6.146

  • Green Human Resource Management and Employees’ Eco-Friendly Behaviour: The Mediating Role of Job Satisfaction in the Hotel Industry of Bradford, United Kingdom

    Muhammad Umar Qureshi
    221-244
    DOI: https://doi.org/10.63544/jbii.v5i6.150

  • Business Idea Generation of Small Business Entrepreneurs: Role of Social Environment

    Ayaz Ali Maitlo, Saqib Wahab Mahar, Salman Bashir Memon, Muhammad Ali Brohi
    245-260
    DOI: https://doi.org/10.63544/jbii.v5i6.154

  • From Collaboration to Success: How Knowledge Integration Capabilities Strengthens Project Outcomes

    Riaz Ahmed, Adeela Altaf, Qurat-ul-Ain Mahmood, Aurangzeb Khan
    261-280
    DOI: https://doi.org/10.63544/jbii.v5i6.156

  • Digital Brand Identity as a Strategic Resource: The Moderating Effect of Consumer Belief on Sales Outcomes

    Abdul Hameed , Babar Amin, Furrukh Bashir, Usman Nizam Ul Din
    281-295
    DOI: https://doi.org/10.63544/jbii.v5i6.157

  • Beyond Emotional Appeal: How Brand Attitude and Consumer Involvement Shape Purchase Intention

    Ifra Rashid, Khadija Asim, Yasir Aftab Farooqi, Sheraz Anjum, Farwa Bugvi
    296-311
    DOI: https://doi.org/10.63544/jbii.v5i6.160

  • Business Intelligence Capability and Organizational Performance: The Mediating Role of Data-Driven Decision-Making

    Irfan Hanif, Naeem Mustafa , Amirzeb Badshah , Syed Kausar Ali Shah
    312-323
    DOI: https://doi.org/10.63544/jbii.v5i6.163

  • Analysis of Behavioral Biases Impact on Bank Operations: A Case Study of Pakistan

    Agha Salman Jamshed, Syed Shahid Zaheer Zaidi, Syed Azam Ali
    324-341
    DOI: https://doi.org/10.63544/jbii.v5i6.164

  • Evaluating the Non-Linear Behaviour of Energy Consumption for Selected European Countries

    Naeem Ur Rehman , Maryam Ishaq
    342-356
    DOI: https://doi.org/10.63544/jbii.v5i6.172

  • Impacts of Nurse Turnover in Hospitals: A Systematic Review of Economic and Non-Economic Factors

    Syed Sheheryar Ali Kazmi , Hafiz Adnan Majeed , Sahibzada Waqar Ahmad
    357-365
    DOI: https://doi.org/10.63544/jbii.v5i6.173