AI-Driven Demand Forecasting and Inventory Optimization in Supply Chain Management: Enhancing Efficiency and Reducing Operational Costs

Authors

  • Akhter Javed PhD Scholar, Business School, Xiangtan University, China
  • Huma Gul Department of Advanced Clothing and Fashion, National Textile University, Faisalabad, Pakistan
  • Ali Husnain B.E. Industrial & Manufacturing Engineering, NED University of Engineering & Technology, Pakistan.
  • Rahmat Said Lecturer, Government Degree College Lundkhwarh, Mardan, Pakistan.
  • Arsalan Ahmad Khan Computer Science, Islamia University of Bahawalpur, Punjab, Pakistan

DOI:

https://doi.org/10.63544/jbii.v5i7.114

Keywords:

Artificial Intelligence, Demand Forecasting, Inventory Optimization, Supply Chain Management, Machine Learning

Abstract

Background: In this study, the increased complexity of today supply chains and explain why conventional forecasting and inventory management techniques are inadequate in today's dynamic and uncertain market conditions. As globalization and data increase, AI has become a gamechanger in delivering better demand forecasting and inventory management, in turn driving a better operation and cost savings.

Objectives: This study seeks to assess the performance of AI-based demand forecasting models combined with inventory optimization methods on improving the overall performance of the supply chain.

Methods: A quantitative, data-driven methodology was employed, and secondary data were used, including historical demand, inventory levels, and other external data that included seasonality and economic indicators. Demand forecasting models: Advanced machine learning and deep learning models such as Long Short-Term Memory (LSTM), Random Forest and Gradient Boosting were used for demand forecasting. The results of the forecasts were fed into an inventory optimization system using reinforcement learning for dynamic decision-making. Standard deviations like Mean Absolute Error (MAE), Root Mean Square Error (RMSE) and Mean Absolute Percentage Error (MAPE) were used to measure the model's performance along with cost-performance analysis.

Results: The accuracy of the prediction is significantly higher in AI-based models, especially the LSTM model, than the traditional models, which decreases the errors of the prediction and enhances its responsiveness. AI-powered inventory optimization resulted in significant savings on inventory holding and shortage/cost of order, and improved service levels and inventory stockout rates. The use of external data had yet further improved predictive performance.

Conclusion: AI-powered demand forecasting and inventory optimization offer a solid solution to improve the efficiency of the supply chain, make intelligent decisions and minimize operational costs.

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Author Biographies

Akhter Javed, PhD Scholar, Business School, Xiangtan University, China

Huma Gul, Department of Advanced Clothing and Fashion, National Textile University, Faisalabad, Pakistan

Ali Husnain, B.E. Industrial & Manufacturing Engineering, NED University of Engineering & Technology, Pakistan.

Rahmat Said, Lecturer, Government Degree College Lundkhwarh, Mardan, Pakistan.

Arsalan Ahmad Khan , Computer Science, Islamia University of Bahawalpur, Punjab, Pakistan

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Published

2026-07-31

How to Cite

Javed, A., Gul, H., Husnain, A., Said, R., & Khan , A. A. (2026). AI-Driven Demand Forecasting and Inventory Optimization in Supply Chain Management: Enhancing Efficiency and Reducing Operational Costs. Journal of Business Insight and Innovation, 5(7), 468–479. https://doi.org/10.63544/jbii.v5i7.114

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