The Role of Artificial Intelligence in Building Resilient and Sustainable Supply Chains: A Multiple-Case Study with an Extension to Pakistan Textile and Manufacturing Sector

Authors

  • Bushra Ansari Department of Business Administration, Institute of Business Management, Karachi, Pakistan
  • Amjid Khan Friends Associates, Islamabad, Pakistan
  • Raja Muhammad Usman IT Internal Audit Department, Protiviti Middle East Member Firm, Riyadh, Saudi Arabia

DOI:

https://doi.org/10.63544/jbii.v5i8.147

Keywords:

Artificial Intelligence, Supply Chain Resilience, Sustainable Supply Chain, Digital Twin, Pakistan Textile Industry

Abstract

Purpose This study examines how artificial intelligence (AI) contributes to building resilient and sustainable supply chains, investigating the mechanisms through which AI generates these outcomes and the organizational conditions that moderate their realization. The research extends its inquiry to Pakistan's textile and manufacturing sectors to assess how these mechanisms translate into resource-constrained emerging-market settings.

Design/Methodology/Approach. A qualitative, exploratory multiple-case study design was used to conduct this study.

Findings. The findings are striking in their consistency: optimization-driven AI cuts emissions or resource waste in 5 of 6 global cases, predictive analytics and digital twins compress disruption response time in half the sample, and the strongest performers achieve both outcomes at once, from a single system, rather than through separate initiatives. The Pakistan extension confirms the same mechanisms at the firm level, most vividly in a documented 30 percent reduction in material waste at a major textile exporter, but reveals a sharper constraint: infrastructure, energy, cost, and analytical-skills gaps concentrate these gains among a handful of well-resourced firms, with prescriptive analytics capability, not AI access alone, emerging as the true differentiator.

Practical Implications. From these findings, the study builds a three-layer framework, technology, data and infrastructure, and governance, that reframes AI investment decisions around a single question: which layer is constraining your resilience and sustainability outcomes? The paper closes with concrete, sequenced recommendations for Pakistani practitioners and policymakers seeking to close that gap.

Originality/Value. The study builds a three-layer framework technology, data and infrastructure, and governance reframing AI investment decisions around identifying the layer constraining resilience and sustainability outcomes. It provides sequenced recommendations for Pakistani practitioners and policymakers.

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Author Biographies

Bushra Ansari, Department of Business Administration, Institute of Business Management, Karachi, Pakistan

Amjid Khan, Friends Associates, Islamabad, Pakistan

Raja Muhammad Usman, IT Internal Audit Department, Protiviti Middle East Member Firm, Riyadh, Saudi Arabia

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Published

2026-08-11

How to Cite

Ansari, B., Khan, A., & Usman, R. M. (2026). The Role of Artificial Intelligence in Building Resilient and Sustainable Supply Chains: A Multiple-Case Study with an Extension to Pakistan Textile and Manufacturing Sector. Journal of Business Insight and Innovation, 5(8), 207–221. https://doi.org/10.63544/jbii.v5i8.147

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