Market Viability and Business Strategy for Wah Meds: A Digital Medicine Delivery

Abstract

This research study explores the viability of launching an online medicine delivery service, Wah Meds, in Wah Cantt, Islamabad. The service aims to address the challenges faced by residents in accessing medicines, such as limited pharmacy hours, inconvenient locations, and mobility issues. The study delves into market research, identifying the target population and their needs. Many of these solutions, including switching to ready- to-administer premixed solutions, have helped pharmacies overcome immediate challenges while simultaneously accelerating long-term organizational goals.

It outlines a proposed business model, focusing on partnerships with local pharmacies, a robust technology platform, and efficient delivery logistics. This article gives detailed information about initial problems and concerns, decisions that were made to address those challenges, and how those solutions not only helped one urban and semi-urban health system operate effectively but also propelled it to reach long-term quality of care objectives. The financial implications, operational plan, and marketing strategies are also discussed. A SWOT analysis of the competitor, to highlight the strengths, weaknesses, opportunities, and threats associated with the venture. By leveraging technology, strategic partnerships, and a customer-centric approach, Wah Meds aims to provide a convenient, reliable, and affordable solution for residents of Wah Cantt, Islamabad.

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