Vol. 2 No. 2 (2023): Journal of Business Insight and Innovation

View Vol. 2 No. 2 (2023): Journal of Business Insight and Innovation

The Journal of Business Insight and Innovation (JBII) is an online, open-access, and double-blind peer-reviewed journal. 

DOI: https://doi.org/10.63544/jbii.v2i2
Published: 2023-12-20

Articles

  • Exploring the Multifaceted Link between Motivational Antecedents and Employee Performance through the Lens of Engagement

    Muhammad Mohsin Atiq, Ali Mujtaba, Tahir Ali
    1-23
    DOI: https://doi.org/10.63544/jbii.v2i2.14

  • Unravelling the Puzzle of Job Complexity, Personality, and Creative Performance

    Muhammad Atif, Syeda Noor-e-Zahra, Junaid Bhatti
    24-51
    DOI: https://doi.org/10.63544/jbii.v2i2.17

  • Unwrapping Influence of Packaging and Labelling on Consumer Choices in Pakistan

    Muhammad Bin-Asif, Wakeel Hussain
    52-66
    DOI: https://doi.org/10.63544/jbii.v2i2.20

  • Social Media Marketing Revolution in Pakistan: A Study of its Adoption and Impact on Business Performance

    Dr. Muhammad Asif, Muhammad Shahid Sandhu
    67-77
    DOI: https://doi.org/10.63544/jbii.v2i2.23

  • Green Shift of Megacities Transition to Renewables and its Impact on Air Quality, Carbon Emissions, and Business Growth

    Zuhaib Nishtar, Fahad Asghar, Monir Ahmad Meahrayen
    78-87
    DOI: https://doi.org/10.63544/jbii.v2i2.21

  • The Role of Macroeconomic Discourse in Shaping Inflation Views: Measuring Public Trust in Federal Reserve Policies

    Muhammad Rafiuddin Haque, Md Imran Hossain, Rokeya Begum Ankhi, Araf Nishan, Umma Twaha
    88-106
    DOI: https://doi.org/10.63544/jbii.v2i2.36

  • Blockchain-Integrated ERP Platforms for Ensuring Security in U.S. Financial Supply Chains

    Sadman Ragib Noor, Ishrak Alim
    107-119
    DOI: https://doi.org/10.63544/jbii.v2i2.65