Vol. 2 No. 2 (2023): Journal of Business Insight and Innovation

Articles

• Exploring the Multifaceted Link between Motivational Antecedents and Employee Performance through the Lens of Engagement

  Muhammad Mohsin Atiq, Ali Mujtaba, Tahir Ali

  1-23

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• Unravelling the Puzzle of Job Complexity, Personality, and Creative Performance

  Muhammad Atif, Syeda Noor-e-Zahra, Junaid Bhatti

  24-51

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• Unwrapping Influence of Packaging and Labelling on Consumer Choices in Pakistan

  Muhammad Bin-Asif, Wakeel Hussain

  52-66

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• Social Media Marketing Revolution in Pakistan: A Study of its Adoption and Impact on Business Performance

  Dr. Muhammad Asif, Muhammad Shahid Sandhu

  67-77

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• Green Shift of Megacities Transition to Renewables and its Impact on Air Quality, Carbon Emissions, and Business Growth

  Zuhaib Nishtar, Fahad Asghar, Monir Ahmad Meahrayen

  78-87

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• The Role of Macroeconomic Discourse in Shaping Inflation Views: Measuring Public Trust in Federal Reserve Policies

  Muhammad Rafiuddin Haque, Md Imran Hossain, Rokeya Begum Ankhi, Araf Nishan, Umma Twaha

  88-106

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