Fin-Tech Innovations and Financial Performance in the Pakistani Banking Sector: The Mediating Role of Knowledge Assets

Authors

  • Laamia Haider Business Studies Department, Kinnaird College for Women, University, Lahore, Pakistan
  • Eeshah Ter Raziya Khurram International Relations Department, Kinnaird College for Women, University, Lahore, Pakistan
  • Javaria Asim Business Studies Department, Kinnaird College for Women, University, Lahore, Pakistan

DOI:

https://doi.org/10.63544/jbii.v5i7.86

Keywords:

Fin-tech Innovation, Financial Performance, Knowledge Assets, Intellectual Capital, Banking Sector, Pakistan

Abstract

This research examines the influence of Fin-tech Innovation alongside the role of Knowledge Assets as mediators upon the Financial Performance of the banks in Pakistan. The banking environment is speedily evolving. Within this evolution, digital transformation has become an integral part of the workflows, marking it essential for boosting efficiency, encouraging profitability and competitiveness. This study comprises the data set of 13 banks over a period of 10 years, having a total of 130 observations. Earnings per share was used as a proxy for the dependent variable Financial Performance, while Digitalization Score was used as a proxy of independent variable Fin-tech Innovation. Quantitative approaches were applied in order to test our hypotheses results. The finding revealed that Fin-tech innovations have a statistically significant and positive impact on Financial Performance in the banking industry. Additionally, the mediation analysis results portrayed a partial mediation where Knowledge Assets partially mediated the relation between Fin-tech Innovation and Financial Performance of the banks. Hence, the study concludes that through strengthening Fin-tech adoption and developing strategies along with utilizing the Knowledge Assets, the Pakistani banking sector can sustain growth and gain competitive advantage in the fast paced and evolving markets.

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Author Biographies

Laamia Haider, Business Studies Department, Kinnaird College for Women, University, Lahore, Pakistan

Email: laamiahaider@gmail.com 

Eeshah Ter Raziya Khurram, International Relations Department, Kinnaird College for Women, University, Lahore, Pakistan

Email: eeshahterraziyakhurram@gmail.com

Javaria Asim, Business Studies Department, Kinnaird College for Women, University, Lahore, Pakistan

Email: javaria.asim@kinnaird.edu.pk

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Published

2026-07-11

How to Cite

Haider, L., Khurram, E. T. R., & Asim, J. (2026). Fin-Tech Innovations and Financial Performance in the Pakistani Banking Sector: The Mediating Role of Knowledge Assets. Journal of Business Insight and Innovation, 5(7), 43–55. https://doi.org/10.63544/jbii.v5i7.86

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